Christian Ganaban
Marketer, strategist and operator. Christian has spent more than 20 years in marketing and has repeatedly moved from marketing into building businesses. He founded SI1 to turn that experience, and his daily use of AI, into systems other people can use.
Christian began his career in the early team at carsales.com.au, then worked in media and sports entertainment. He founded and ran the Ladies Gridiron League, securing a FOXTEL broadcast deal and producing the Gridiron Girl web series.
He now leads marketing for a Melbourne hospitality and entertainment group. There he has helped launch venues and brands end to end, from naming, signage and pricing to booking systems, websites and launch campaigns.
In a sector where paid and social channels are heavily restricted, he shifted the group toward search, owned content and AI-assisted marketing. That environment is SI1's living laboratory.
- BasedMelbourne, Australia
- Experience20+ years in marketing and business-building
- FocusAI strategy, automation, agents, search and personal authority
- Elsewhereganaban.com
Start with one conversation about where AI fits in your business.
We'll look at how you work now, where the time goes, and which opportunities are worth pursuing first. You leave with a short written summary either way.